3rd February 2014

L&G: 26 days to the breadline

Could your customers be on the breadline in just 26 days, without some financial planning?

Although 26 days is an improvement since our last report, this is largely due to more people starting to save a little something over the past six months. However we must not get complacent. It’s a reality check to think that across the UK the average household still only has just under four weeks to survive and that even more worryingly half of the regions we researched don’t even have that long.

Here are some of the key findings:

•             The Deadline to the Breadline for working age families is just 11 days.

•             33% of households have no savings so they could be on the breadline tomorrow.

•             On average but it would take nearly 13 years to save the equivalent of the average annual UK salary of £27,000.

•             45% of people know someone who has suffered a serious illness or injury. 

Visit our website to see the tools we have available or why not view our results at a glance.

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