11th April 2013

Assureweb Rebrands as iPipeline

Assureweb, a leading provider of electronic quote and application services to the UK life and pensions market, today announced it has changed its corporate name to iPipeline as part of a 2013 rebranding initiative. iPipeline, the US-based parent company, is the leader in on-demand software that supports marketing, selling, and processing solutions for the North American insurance industry.  iPipeline led the Life/Health Metacategory for Distribution in Celent’s 2012 Insurance Software Deal Trend Report with 83% of the Deal Volume.  iPipeline also ranked 7th among 47 solutions providers in Celent’s 2012 “Traction Index.” Assureweb is a Winner of the UK’s 2013 Professional Advisor Award for Best Quotation Provider for Advisory Firms.

"Rebranding will allow us to establish a strong connection with the highly-respected and successful iPipeline brand.  The iPipeline brand stands for innovation and industry leadership, and we in the UK are committed to effecting positive change within our industry through the introduction of next-generation solutions,” said Andrew Simon, CEO, Assureweb. “Assureweb has a long history of providing value to our customers and partners.  We’re pleased to be able to better project those qualities by taking the iPipeline name.”

“iPipeline is excited about extending our value to the UK by rebranding Assureweb.  Sharing our brand allows us to communicate how the strength of our people and innovative solutions will have a positive impact on how the UK-based firms and advisors market, sell and process financial products,” said Tim Wallace, CEO, iPipeline. “At the same time, I am pleased that Assureweb’s 22,500 IFAs, 5,700 firms, and 33 providers will become part of iPipeline’s growing international customer network.”

Since iPipeline’s strategic acquisition of Assureweb in May 2012, which served as an entry point to mainland Europe, Assureweb’s Mercury™ platform has been expanded with iPipeline products, including iGO e-App®, PolicyEX® (e-Policy delivery) and PolicyHS® (policy holder services solution), all of which have been positively tested within a subset of UK market customers.

To learn how you can implement iPipeline’s solutions in the UK to support the marketing, selling and processing of life and annuity products, contact sales@ipipeline.com or call 0845 408 4022.  Visit www.ipipeline.com/uk.

About iPipeline
iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. IPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment - the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at www.ipipeline.com. 

Pensions