26th March 2013

Successful Financial Facebook Pages

Businesses are taking to Facebook pages for marketing – but social media networking leaves some struggling over their online identity.

Many businesses are confused over how to present themselves - corporate web sites tend to come over as stuffy, staid affairs. However, Facebook is more like dress down Friday in the office with a friendlier, funky style than the dour corporate pages.

In the traditional conservative financial sector, some companies are going the extra mile to make Facebook work for them.

Financial Trendsetters

Here are some Facebook business pages that are trying to break the mould:

Redington Pages for an investment consultancy reaching out to other businesses:

Here, Redington reveals a lot about personalities in the workplace by demonstrating they are real people delivering effective advice to pension schemes and insurance companies.

Facebook is a stepping stone to the corporate website, where the interaction between the company and client is much more formal.

Fidelity  One of Britain’s big investment houses, Fidelity embraces Facebook to s deliver their financial message with simple calls-to-action. Facebook fans can sign up for more information and interact in a way that is not possible through a formal web site.

Fidelity also makes good use of video content and links well to effective content on their corporate website.

PIMCO  Everything about PIMCO is superlative – funds under management, client lists and industry status to name just three.

The firm harnesses Facebook as a business tool is to help promote the company as a leader in its field.

PIMCO’s Facebook presence is about sharing thought leadership.  The page underlines their simple corporate message and is underlined with insights and analysis on a number of different investment strategies.

Aviva  Insurance company Aviva sees Facebook as a communication tool, and their ‘You are the big picture’ campaign was created specifically for Facebook.

Aviva  Insurance company Aviva sees Facebook as a communication tool, and their ‘You are the big picture’ campaign was created specifically for Facebook.

The promotion involved Aviva projecting huge photographs of customers onto landmark buildings in six cities is around the world telling of how they helped their customers in stressful situations.

Showcase for Businesses

Some websites specialise in helping people find financial services firms and advisors around the world, like Visible Banking which highlights companies with social media strategies.

Birds On The Blog follows social media trends in the financial sector and highlights Citi’s efforts to engage with their customers around the world online in a bid to become the world’s first digital bank.

For any business contemplating how they could exploit the business opportunities which Facebook offers, then these sites showcase for how financial firms can think about social media networking as a less formal way to present their more human side.

The bottom line is that Facebook is not an extension of a boring corporate website, but a fun and informative channel for two-way communication.

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