14th March 2013

AEGON: Transform Ideas New zone

Adviser businesses may think they can do without planning for the future but businesses in our profession now need to be on the lookout for what today’s rapidly changing landscape means to them and the clients they deal with.

To help Aegon has created a new area on the already successful Business Brain website called Transform Ideas.

Transform ideas is a zone dedicated to providing advisers with business ideas to help grow and develop their business. The zone now has seven new videos full of ideas for advisers of every shape and size.

• Cup of tea and a bun

Here we look at ways to help you with effective planning. While you watch it, just grab a cup of tea… and a bun

• Auto Enrolment opportunities
• Ideas to help clients tax plan for the future
• Five stages  of business success
• Getting your business and personal goals down on paper
• Creating your elevator pitch
• Selling the value you add to clients

The zone also has regular monthly articles on

• Business strategy
• Marketing
• Developing professional connections
• Communicating your proposition 

John Joe McGinley Head of Business Brain at Aegon said:

A comment that I hear at many workshops is ‘I work in the business not on it’. When you actually press people why they don’t spend enough time looking at the future of their business the answer is normally time. My view is can any business afford not to devote time to plan for a successful future?

Adviser Letter of the Week, Tax, Trust & ISA