31st August 2012

Bright Grey: a new tool to support your recommendation

In a recent survey, a massive 92%¹ of advisers said the main objection they get from clients when trying to sell Bright Grey, is that they don't know who we are.

To overcome that, we've launched a new consumer-facing website www.brightgrey.com.  So now when you recommend Bright Grey, and your clients go and 'google’ us to find out who we are, they'll find a site that's helpful and informative. And, above all, reinforces the value of your advice.

The whole site's designed with you, and your advice, in mind. It'll support you by showing your clients that there’s more to protect than just the mortgage, i.e. their family, day-to-day income, or savings. It includes a section on what clients could consider protecting, uses our popular lifestyle calculator to show them where they could find the money for the protection they need, and more. Every area of the site promotes the value of speaking to an adviser.

In the future the site will include videos, polls and discussions with consumers about the need for protection and the importance of advice.

So if you're looking for something to support your recommendation, our new consumer-facing website might be the ideal tool. Have a look at www.brightgrey.com.

Source: 1 Voice of the IFA survey by ORC International, July 2012.

Protection