23rd August 2012

PruProtect special edition: Gender neutral campaign update

Gender neutral pricing - seizing the opportunity.

With the introduction of gender neutral pricing fast approaching, the price your female clients can expect to pay for Life Cover and Serious Illness Cover is set to increase by as much as 15%. Take out a new plan before 21 December 2012 and their premiums are guaranteed to remain the same – making now the perfect time for them to get the cover they need.

Find out more on gender neutral pricing

Why recommend PruProtect

We cover up to 161 serious conditions, including a wide range that particularly affect women
Bigger payouts for some illnesses too, up to 10 times more for mastectomy for ductal carcinoma in situ (a type of breast cancer), for example
We give clients Vitality, our healthy living programme that helps them get healthy and gives them money off their premiums when they take part

Find out more

New gender neutral toolkit!

To help you target prospective customers and grow your business, we’ve developed a new range of materials including:

Clients sales aid
Letter template

Find these and more on our gender neutral pricing page

Our market view

Keeping you up-to-date on all the latest gender neutral developments and what it means for your business is our Head of Technical Marketing, Richard Purcell. Read his latest commentary on how the gender neutral switchover is affecting the market.

Win two return Eurostar tickets to Paris

Just tell us
As a result of the new gender neutral pricing legislation it's been estimated that the premiums males can expect to pay for Income Protection will increase by as much as 10% - 20%*. With this in mind, will you be using the time leading up to 21 December 2012 as an opportunity to discuss Income Protection with your male clients?

Yes I think now is the perfect time to discuss Income Protection with my male clients, and PruProtect's reduced premium will also make for a more attractive offer.

No I don't think these changes will impact their buying decision.

Terms and conditions

Find out more on our Income Protection Cover