19th May 2026

Are advisers losing visibility with the next generation?

A year ago, Panacea explored the growing influence of finfluencers and the impact social media was beginning to have on client conversations.

Twelve months on, the landscape has moved again.

Younger consumers are no longer just turning to social media creators for financial education. Many are now exploring money-related questions through online communities, podcasts, and increasingly AI-powered tools such as ChatGPT- often before they ever engage with a regulated adviser.

At the same time, the profession faces its own long-term challenge: attracting younger talent into advice, improving diversity, and staying visible in the digital spaces where future clients—and future advisers—are already learning.

That raises an important question:

Could social media and AI represent a threat to regulated advice… or an opportunity to shape its future?

Panacea is revisiting this conversation one year on and we’d value your perspective. The findings will be shared with the Financial Conduct Authority to help inform wider industry discussion around digital financial education, consumer behaviour, and the future of advice.

Take the survey below or if you cant see the survey you can view it here 

Business Development, Panacea Surveys