22nd January 2026
British banking preferences revealed: digital vs in-person
Mobile apps, online portals, and automated support all make it easier for consumers to handle banking on their own. Yet data from YouGov Profiles shows there’s still a strong demand for human interaction when it comes to more complex or sensitive matters.
British consumers use different banking channels, and their preferences shift depending on the task, from simple money transfers to opening new accounts or resolving issues.
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