Headline consumer confidence was static in September, according to the latest data from YouGov and the Centre for Economics and Business Research (Cebr). With declining household finance measures and rising confidence in house prices, the overall Index scored 107.7: the same score as August 2025.
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Perhaps one of the most important things to understand about money is that people don’t experience it rationally. They experience it psychologically.
One of the most common assumptions people make is this: “I’ll be happy when…” I’ll be happy when I can retire. I’ll be happy when the mortgage is paid off. I’ll be happy when I have enough money. I’ll be happy when I can work less. I’ll be happy when I’ve achieved financial freedom. At first glance, these seem like perfectly reasonable goals. In fact, many of them are exactly the kinds of goals financial planners help clients work towards every day.
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