7th August 2023

You Gov: Has the Coutts debanking Farage-o had an impact?

On 29 June, Nigel Farage posted a six-minute video stating that his bank account had been closed “with no explanation” – speculating that he may have run afoul of “politically exposed person” rules, or been victimised for campaigning for Brexit. The bank in question, Coutts, responded that the erstwhile UKIP leader had fallen below the financial threshold required to hold an account, and had been offered a standard account at NatWest.

Despite the clarification, it appears the story has led to some negative publicity for Coutts. Buzz scores, which measure whether people have heard anything positive or negative about a brand in the past two weeks, fell from 0.4 to -4.6 (-5.0) between 29 June – 9 July, and correspondingly, Impression scores (which measure overall positive and negative sentiment towards a brand), declined from 4.8 to -1.8 (-6.6).

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