GDPR, thank goodness that's all over!
It is very clear that this has caused some interesting issues to arise. Every provider seems to have differing issues, solutions, thoughts but one thing is for sure, GDPR takes little notice of how data is a vital raw material of product and business innovation. It is likely to stifle data-driven innovation as well as helping to reduce operational costs.
Rather like a lot of regulation in the UK, learnings only come when it is way too late. In this case let us hope that businesses, especially smaller businesses can survive the impact of GDPR, both seen and unforeseen.
From the Panacea perspective, we are GDPR compliant and more importantly, we continue to be able to share data. So, when we carry out solus blasts on your behalf, or use the lead bento story as a way of promoting your brand, products, support content etc, we are still able to provide more than just about anyone else out there by way of open and clicks data.
We can target your communications from our database, we can target now by way of subject matter, content interests, location, firm size, business mixes, volumes, platforms, control functions and more.
We provide monthly reports like this one, we provide information that will help you shape content from our adviser research. We even have a research panel for you to use.
While not suggesting that others in or around our space wax lyrical about the audience, sends, opens and clicks (we have been hearing some very fanciful stats from one organisation) we back it up with a lot of independently verified, quarterly cleaned data on who has actually viewed your targetted content, where they are, firm details, control functions etc to enable you to pick up the phone and have a chat.
In this case we are quite unique as other organisations very specifically do not share data or have anywhere near the amount of information we have on the audience we serve to benefit your communications and campaigns.