Panacea Great Virtual Exhibition 2018
I was invited to the PFS event in Birmingham last November and was amazed that it cost so much for firms to just take a stand, let alone the associated organisational costs and additional sponsorship opportunities for the even. Even more surprising, I am advised by our PFS contact, it ran a a loss!
In addition, firms spend hundreds of thousands each year on roadshows. The huge cost for all face to face events is in travel, accommodation, subsistence, venues etc. and while all this is going often some 50% of the audience you are trying to reach may not bother to turn up as something more important has taken precedent.
The solution to making events work at much lower cost has been found.
It is the Panacea Great Virtual Exhibition 2018
The financial services industry has tried to move with the times, even in some cases getting ahead, but the transition to a better embrace of what technology can do for many provider firms has been painfully slow.
This is because technology can be seen as complication too far, compliance and IT departments may have seizures. Distribution and marketing may have polar opposite views of budget use.
But really, the time has come to rise to the challenges and opportunities technology presents.
A couple of years ago we were THE first in the UK financial services sector to embrace what virtual reality (VR) can bring to promote and create relationships, in real time and understand better the audience who engages with you at events.
We have proved the concept works!
We can reduce those costs significantly and in return replicate just about everything a face to face event offers.
The technology has improved beyond recognition, live delegate conversations can be had, advisers attending can be searched for, seen and heard live. The technology facilitates the use of VR headsets. You get a bagful of data on everyone who has visited your stand even if you did not know they had. You get information on when, what they have looked at and downloaded.
And about the pens, notepads, sweets, beers, ice scrapers, iPhone chargers? You will have the addresses and can post if it is so important for those advisers.
The event will be run in October, for more information please download the brochure.
I will be in touch soon to see if you have the vision and enthusiasm to embrace the future for your firm and the audience you want to reach out too. But, if the excitement gets the better of you, do call me on 07595 892930.