Panacea Adviser Social Media
Social media usage is growing rapidly in the asset management industry. Asset managers should pay attention and act. But before jumping on the digital bandwagon, firms and their executives need to take a step back and consider strategy if they want to be successful. What’s your current status, asset managers? It wasn’t all that long ago that asset managers would never have thought they’d be encouraging their clients to join their firms LinkedIn group or follow one of their fund managers on Twitter. However, while asset managers were not first movers to adopt social media practices, other key voices in the industry — including analysts, journalists and financial advisors — have not. In fact, according to a survey by Ernst and Young, more than three-quarters of financial advisors are now using social media.
Panacea Adviser can support your social media strategy all articles are tweeted to over 5000 recipients, so you are on Twitter even if you aren’t on Twitter.Retweets (engagement) is increasing month-on- month so articles are being spread and all Bento bulletins go to the members of the industries 38 Linkedin groups with an outreach of over 144,552