Industry news and views from Panacea and our partners.
Roger Edwards_
Marketing without the hype why we need a back to basics approach
Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Listen to the latest Podcast from Roger Edwards.
Why The Apprentice candidates will ALWAYS screw up their marketing tasks
Hear from Roger Edwards on his Marketing & Finance Podcast, as he talks about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.
This ancient but simple marketing formula still works now Monroes Motivated Sequence
Listen to Roger Edwards latest podcast about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech.
Strategy versus tactics
This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.
Get rid of complex language and jargon to engage more customers - Web3 included
Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance
More than logos and fonts - how to create a strong brand with David O'Hearns
More than logos and fonts - how to create a strong brand with David O'Hearns
When marketing creatives suck - is your strategy to blame?
When marketing creatives suck - is your strategy to blame?
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret
Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance
Why simplicity can be a business strategy and how you can invest in it
This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.