Welcome to our first Shidashi bulletin
You may be familiar with our bi weekly ‘Bento’ communications to the Panacea community.
Why Bento?
A traditional Japanese bento holds rice, fish or meat or cooked vegetables, usually in a box-shaped container.
Or in Panacea’s case many different, interesting articles, information and ideas to enable financial advisers to run their businesses smarter.
To date we have published over 500 Bento’s with open rates well above the average industry expectation.
Shidashi has been produced for firms like yourselves, looking to partner with our existing supporting 40 firms and make contact with our growing, vibrant and receptive community of smaller directly regulated firms and paraplanners.
Why Shidashi?
It is a variation of a Bento, made in a restaurant and delivered to your desk ready for your lunchtime. It is usually packed with traditional Japanese foods like tempura, rice and pickled vegetables.
In Panacea’s case it is delivered to your desktop, once a month, packed with useful and interesting information to assist you in understanding better what is hot and what is not with advisers today, learning about what we are developing, how we are performing both in metrics and in the press.
A recent KPMG report said.” Building stronger partnerships with key intermediaries will be increasingly important as provider firms will need greater visibility into the profile and behaviour of the end-investor to effectively develop relevant solutions”.
The report noted “If these firms are unable to achieve this, they face the prospect of remaining simply a manufacturer of components for others to combine into value-add client solutions.”
The KPMG report concluded that the broad spectrum of providers, asset managers and intermediaries would begin to work closer together to provide solutions for clients.
It explained: “We can see an opportunity for the relationship between the two to develop and change such that it is far more cohesive and more effectively brings together the combined strengths and resources of both organisations to support a more diverse client demographic with significantly different expectations.”
And with Panacea, we are uniquely placed to ensure this happens with our model, proven over the last 7 years, enabling firms like you to communicate and work closely with an engaged audience in a simple and low cost way.
Enjoy the meal, we hope you book to eat in soon.